Content Type: Quarterly Newsletter Format: 16-page digital download Overview: Designed for lead generation, this content-rich, quarterly newsletter focuses on seasonal trading analytics, featuring key markets for each season. A seasonal color scheme was incorporated into the design to distinguish the winter, spring, summer and fall issues. The layout includes several charts, market descriptions, background data, video [...]
Wrote and designed a 4-page case study for a lean healthcare firm, targeting hospital administration. Organized data, gathered customer testimonials and built story around Lean healthcare solutions. Project managed print and delivery solution. Other elements of campaign: Developed copy and design elements for a landing page. Wrote and design email campaign.